WEX Award for Innovation in Water Marketing
We invite you to enter a new award for marketing in the international water sector! We are looking for: visionary leaders, organisations that have seized challenges and created opportunities to change perceptions. Judges will reward initiatives and campaigns that clearly demonstrate impact over the past 12 months.
As society and the water sector change radically, the communicators and marketeers – face a set of complex challenges in connecting the dots. This inaugural award focuses on innovative approaches to creative branding, story-telling, customer engagement and sustainability, having demonstrable impact both within the industry (B2B), and for the greater good of water in the public realm. Entries could include campaigns for new innovations, mature technological solutions, or public / customer services, and may come from start-ups, mature companies, utilities, NGOs or media outlets. We will evaluate entries based on the following criteria:
– Innovation
– Creativity
– Results
Judges will also consider the structure, presentation and clarity of each entry. Enter here https://wex-global.com/enter-awards/
JUDGES | Innovation in Water Marketing
Juliette Douglas was responsible for marketing and communications at Water Alliance for 9 years, before moving to Portugal to be part of the International Business Development team, specialised in Italy, Spain and Portugal, to increase brand awareness of the Dutch watertech sector and build business alliances. Water Alliance is part of a unique ecosystem: the Water Campus Leeuwarden, along with Wetsus (science), and Centre of Water Technology Expertise (applied research), forming an innovation chain.
Tom Freyberg is currently Founder & Managing Director of Atlantean Media, a global digital content creation company for the environmental engineering industries specialised in water. Tom is an experienced environmental journalist, connector and communicator specialising in water. He is also Content Director at Aquatech, and responsible for co-creating the Aquatech Online platform from the ground up, while populating with regular high-quality news, views and analysis for the global water market.
Beverley Ferrara is is the European Representative for Trade & Investment and Stakeholder Engagement for The Water Council. With 25 years experience providing international business development and marketing counsel to organisations in both public and private sectors, she is now responsible for inward investment, creating and nurturing relationships between The Water Council, a US non-profit for advancing water technology innovation, and European water organisations and companies.
The WEX Global Awards for Innovation recognise and reward those water and energy projects which are helping us get to net zero – projects with an element of circular economy and/or smart digital efficiency. Here are the categories again:
Award 1. Innovation in Water Circularity
Award 2. Innovation in Decarbonising
Award 3. Innovation in Financial Partnership
Award 4. Innovation in Water Marketing
Award 5. Innovation in Digitalised Water Management
